9 Important Types of Digital Marketing

Do you know Google receives nearly 4.4 billion searches every day? This includes a search for entertainment services, information, services, business, companies, and much more. Now, how if your business profile shows up among these search results? This will help you drive traffic to your website and get better market sales. But, how you can make your business list among these search results? How you can promote your business? This blog will talk about digital marketing, digital marketing agencies in Singapore, nine types of digital marketing, and further explain how digital marketing can help you promote your business.

What is digital marketing?

Digital marketing is one of the important types of marketing. It includes promoting a brand, marketing a product or service, creating hype for a concept, and spread awareness about something over the internet. Now, you might wonder, how to promote a business online? Well, hereby, there are some of the important types of digital marketing, which are discussed in the next section.

What are the types of digital marketing?

Until now, you might have thought that digital marketing is a broad term, with no further categories. But, it is a vast concept and has a set of digital marketing categories, which are hereby stated:-

Content Marketing

Suppose you have been running a garment store in Singapore. Now for promoting it, you might mount banners and flyers across the region. However, this method will still have limited reach. It will reach only those people, those who pass by the offline advertisement. Now, if you run an online advertisement, then every time a user searches for a garment store in Singapore, then the search engine will show up your suggestion. This way of promoting your business by creating impressive content online is called content marketing. Today, there are some of the best digital marketing agencies in Singapore that have been offering content marketing services in Singapore.

Search Engine Optimization

No matter how good are your business products or services, if it fails to reach the interest groups, then it serves no purpose. Search Engine Optimization (SEO) is one of the important types of digital marketing, which accounts for optimizing the content for the search engine. So, whenever a user searches for something that matches your niche, then, the search engine will show your business profile among the top suggestions.

Search Engine Marketing

Have you observed, whenever you search for something over the web, it shows some results where a tag “Ad” is written? If not, then try it now “Digital Marketing Agencies in Singapore”! Here these suggestions with the tag called “Ad” are generally the paid digital marketing strategy. With these, one can find them ranking at the top of the search engine results, and for every click that they receive, they are charged a certain fee. This is an important type of digital marketing that accounts for all the paid digital marketing activities.

Social Media Marketing

Do you know more than half of the world’s population is active over social media platforms like Facebook, Twitter, Instagram, and others? Isn’t that interesting? Now, if you promote your business over these social media platforms and among these social media users, then, you can drive traffic to your website. This way of promoting your business over social media platforms is called social media marketing and it is another important type of digital marketing.

Pay-Per-Click Advertising

Another interesting type of digital marketing is “Pay-Per-Click Advertising”. It allows you to buy visits to your website, such that whenever a visitor clicks on your advertisement, then, you will a charged a small fee from the search engine. This way to drive traffic to your website is just opposite to what SEO does, where the traffic is generated organically.

Affiliate marketing

Affiliate marketing is another important type of digital marketing. It allows you to drive traffic to your website from external sources. This means that an external agent does the marketing part for you, such that every time someone gets directed to your website by an external source, then you will have to pay a fee to the affiliate. One can find this type of digital marketing with some of the best digital marketing agencies in Singapore.

Email marketing

Over the years, email marketing has not only gained hype but also become one of the most popular types of Digital Marketing. It allows you to establish meaningful relationships with your customers, market your products and boost the customer satisfaction rate.

Instant Messengers

We all use Whatsapp and other messaging apps to stay connected with friends and family. However, these platforms are no more confined to conserving with the peer groups, rather it is a great platform for interacting with the customers and grow strong business relationships. Some of the best digital marketing agencies in Singapore believe that instant messaging will evolve as one of the biggest types of digital marketing platforms by 2025.

Radio Advertising

For once, it may seem an old-fashioned way of promoting business. But, it is not only one of the important types of digital marketing, but also one of the most effective digital marketing strategies. It allows you to promote your brand, spread awareness or market your products or services over a much wide population, within a very short period of time.


If we talk about digital marketing services, then there can be many types of digital marketing. However, if we talk about the most effective ones, then there can be nine types of digital marketing, which we have discussed here. Furthermore, all of these digital marketing strategies are only effective when one takes assistance from some of the best digital marketing agencies in Singapore, which offers a wide range of digital marketing services and helps businesses grow their business easily. In addition to this, it is believed that digital marketing will become one of the biggest fields with a net worth of $3,294 Billion by 2025. We hope this blog helped you understand the nine important types of digital marketing, you can further share your views with us anytime.