If you are someone who finds it difficult to differentiate between Augmented Reality and Virtual Reality and further fails to decide which one is better for you, then we are here to help you with this! Augmented Reality is generally mixed up with Virtual Reality and often people think that they are the same things, but, actually, these two are completely different from each other and have their own significance and applications, which makes it a perfect fit for today’s business. So, let’s find out how AR differs from VR, which one is better for your business and why the demand for Augmented Reality App development services is increasing!
How Augmented Reality differs from Virtual Reality?
The physical world that we all live in can be enhanced by means of technology and this enhancement of the physical objects that surround us is called Augmented Reality. Getting to the core of this concept, we will find that the term “Augmented” has been derived from the word, “Augment” which simply means “to add something” or “to enhance something”. Augmented Reality, adds the topping of appealing effects like graphics, sounds, texts to the physical objects and offers a simulated experience in the plate for all of us. Some common examples by which we can experience Augmented Reality are surrounded sounds, wide screens, and wands.
On the other hand, the true meaning of the name “Virtual Reality” is in its name itself, it is an entry into a world that is virtual and does not exist in reality. It is the gateway to the virtual world in which the viewer is exposed to experiences beyond the real space like visual arts, sounds, and animation by the use of computer technology to create this simulated environment. There are several means by which we can experience virtual reality such as Virtual Reality Headsets (VRH), Head Mounted Displays (HMDs), and many more.
However, people get confused about the “Virtual Reality” and the “Augmented Reality”. They misunderstand both these terms and think that they are one and the same thing. But, these two are quite different concepts. While “Virtual Reality” places the viewer into an entirely different space that does not exist in real terms, on the other hand, “Augmented Reality” adds appealing effects to the physically present objects to give an enhanced experience to the viewer.
In addition to this, it must be understood that even though both these technologies aim to enhance the viewing experience of the viewer. But, the core difference is in the way of delivering this simulated environment. While, Augmented reality is delivered simply by the smartphones, laptops, and tablets, Virtual Reality, on the other hand, delivers the contents by Hand Held Controller (HHC) and the Head-Mounted Displays (HMDs).
Why do we need AR and VR?
Technology has penetrated to all the segments of our daily lives to such an extent that we can feel it clearly in the day in and day out. Starting from waking up with the ring of an alarm clock to commuting to the workplace to reaching back to home and preparing the food, technology is involved in all the segments. It has not only made our lives simpler but has also provided us a more self-time to chase our dreams and explore the passion. Now, what will the people do in this free time? Can technology be helpful in driving the right passion for you at the right moment and provide you more recreational experience?
Well Yes! Technologies like Virtual Reality and Augmented Reality has opened the doors for a whole new interface for all of us. It has turned up the way we look over the entertainment industry and beyond that, it has redefined the way we experience the physical world around us.
Which one is better for which Industry?
By now, you all would have got an idea about what do we actually mean by VR and AR and must be able to differentiate between these two! Now, you might be wondering which of these two are ideal for your business? So, let’s find it out
Employee Recruitment and Training
For those, who are into the employee recruitment and training industry, among the VR and AR, VR is ideally more suitable. These days, the majority of the recruitment companies have been conducting VR based assessment examinations of the applicants for evaluating their skills and conducting VR-based training sessions, which are eventually highly effective, and feasible.
Gaming and EntertainmentFor the gaming industry, both Virtual Reality and Augmented Reality are equally good! Likewise, if we talk about the popular game, Pokemon Go, then, it an AR-based mobile application, which attracted millions of gamers over the globe. In addition to this, VR-based games are equally popular, which drops gamers into an entirely different world, which is immersive and engaging. Besides this, the gaming industry which has been growing significantly from the past several years is estimated to grow by 256 Billion USD by 2025, with AR occupying around 40 percent of the market share (Global Gaming Market Survey,2019). Due to the gaining popularity in this field, the demand for Augmented Reality App development services is on the rise.
Retail and Advertising Industry
For the retailers, it is very important to keep the customer engaged with their business, by adequate promoting and marketing of their products from time-to-time. In this frame, among the AR and VR, AR is ideally suited for the retailers. For example, the renowned motorcycle manufacturing brand Harley Davidson has launched its own AR-based application that allows the visitors to check out all the customized versions of the bike via an AR application. In addition to this, AR-based apps act as virtual fitting rooms to the customers, where they can try a product before making a purchase. This not only ensures better customer experience but also, puts down the cost of presentation.
Banking and Finance Sector
As per the present scenario, the banking and finance sector is one of the biggest sectors that has been observing great technological transformation across all its domains. Starting from training the employees, banks have been leveraging the benefits of virtual reality and augmented reality for enhancing their existing services. Likewise, the Development Bank of Singapore (DBS), which is one of the largest Singaporean banks introduced its a very interesting AR-based banking app for facilitating virtual walk-ins for the customers in the banks from their smartphones and explore all the banking services from their own place. Such initiatives mark the significance of seeking Augmented Reality App development services.
Travel and Tourism Business
If you are into the travel business, and mostly recounts for organizing tours, marketing accommodation space, advertising about travel packages, then, both Augmented Reality and Virtual Reality holds significant applications for making it more convenient for you. While AR-based apps allow the tour planners to view the customized view for their rooms before proceeding towards the booking, VR assists with virtual tours that ensure that the travel buffs are able to experience the places that they wish to visit in advance. Both these technologies promise great customer engagement, enhanced user experience, and affordability. Likewise, if someone has been looking out for Augmented Reality App development services in Singapore, then one can find some of the best Augmented Reality Services in Singapore.
Learning and Education Sector
There has been a longtime search out for effective learning methods and in this frame, researchers have come across VR-based learning sessions, due to its potential to enhance the learning experience of the learners. In addition to this, Augmented Reality is equally good for the learners as it adds digital details to the existing frameworks such as practical projects and makes it easy for the learners to understand the practical usability of the project.
All in all, AR and VR both are two different technologies and it would be unfair to treat them like one! Both are having their own significance and applications which makes them the best area to invest. It is all due to this the popularity of seeking Augmented Reality Services is rising and more and more companies are now actively availing Augmented Reality App development services and VR consulting services.