Experts Views on AR and VR: Which one is Good for your Business in 2021?

If we talk about the two major discoveries of all times, Augmented Reality and Virtual Reality, then most of you would have the same opinion about these two and there might be many who wouldn’t be aware of the differences between these two! Well, this is a common scenario these days and this makes it very difficult to understand which of these two technologies are meant for your business and hereby, we will be rectifying all your confusion regarding these two technologies and help you understand which one is good for your business in 2021! In addition to this, we will be talking about some of the best VR consulting companies in Singapore and AR services to avail this year!

AR and VR: What are these?

Before we talk about which of the Augmented Reality and Virtual Reality is ideally suitable for your business, let’s check out what actually does these two mean and how do they differ from one another:-

  • Augmented Reality-
  • It’s made from the two terms, one being “Augmented” which has been derived from the word, “Augment” means “to add something” or “to enhance something” and the other being “Reality”, which means to bring physical objects to life. Thereby, Augmented Reality, adds the topping of appealing effects like graphics, sounds, texts to the physical objects and offers a simulated experience in the plate for all of us. For experiencing Augmented Reality, one needs to have wide screens, surrounded sounds, and wands.
  • Virtual Reality-On the other hand, the true meaning of the name “Virtual Reality” is in its name itself, it is an entry into a world that is virtual and does not exist in reality. It is the gateway to the virtual world in which the viewer is exposed to experiences beyond the real space like visual arts, sounds, and animation by the use of computer technology to create this simulated environment. For experiencing virtual reality one would need Virtual Reality Headsets (VRH), Head Mounted Displays (HMDs), and VR boxes.
  • What do experts say about the business aspect of AR and VR?

    Next talking about the different business aspects that can be enhanced by seeking the AR app development services and VR consulting services are hereby stated:-

    HR Management

    For those, who are into the employee recruitment and training industry, among the VR and AR, VR is ideally more suitable. These days, the majority of the recruitment companies have been conducting VR-based assessment examinations of the applicants for evaluating their skills and hereby experts believe that conducting VR-based training sessions, are eventually highly effective, and feasible.

    Retail Industry

    For the retailers, it is very important to keep the customer engaged with their business, by adequate promoting and marketing of their products from time-to-time. In this frame, among the AR and VR, AR is ideally suited for the retailers. For example, the renowned motorcycle manufacturing brand Harley Davidson has launched its own AR-based application that allows the visitors to check out all the customized versions of the bike via an AR application. In addition to this, AR-based apps act as virtual fitting rooms to the customers, where they can try a product before making a purchase. This not only ensures a better customer experience but also, puts down the cost of presentation.

    Gaming Industry

    For the gaming industry, both Virtual Reality and Augmented Reality are equally good! Likewise, if we talk about the popular game, Pokemon Go, then, it an AR-based mobile application, which attracted millions of gamers over the globe. In addition to this, VR-based games are equally popular, which drops gamers into an entirely different world, which is immersive and engaging. Besides this, the gaming industry which has been growing significantly over the past several years is estimated to grow by 256 Billion USD by 2025, with AR occupying around 40 percent of the market share (Global Gaming Market Survey,2020). Due to the gaining popularity in this field, the demand for Augmented Reality App development services is on the rise.

    Travel Industry

    If you are into the travel business, and mostly recounts for organizing tours, marketing accommodation space, advertising about travel packages, then, both Augmented Reality and Virtual Reality holds significant applications for making it more convenient for you. While AR-based apps allow the tour planners to view the customized view for their rooms before proceeding towards the booking, VR assists with virtual tours that ensure that the travel buffs are able to experience the places that they wish to visit in advance. Both these technologies promise great customer engagement, enhanced user experience, and affordability. Likewise, if someone has been looking out for Augmented Reality App development services in Singapore, then one can find some of the best Augmented Reality Services in Singapore.

    Banking Industry

    As per the present scenario, the banking and finance sector is one of the biggest sectors that has been observing great technological transformation across all its domains. Starting from training the employees, banks have been leveraging the benefits of virtual reality and augmented reality for enhancing their existing services. Likewise, the Development Bank of Singapore (DBS), which is one of the largest Singaporean banks introduced a very interesting AR-based banking app for facilitating virtual walk-ins for the customers in the banks from their smartphones and explore all the banking services from their own place. Such initiatives mark the significance of seeking Augmented Reality App development services.

    Where to find the best AR App developers and VR consultants?

    For those who have been wondering where they could find the best AR developers and VR consultants in Singapore, then there are a set of great companies! Likewise, Pixel Softwares is one of the finest technology companies in Singapore, which offers the best AR App development services in Singapore, and along with this, they offer the best VR consulting services in Singapore.


    All in all, AR and VR can both be one of the best techniques for businesses that have been looking for impressive growth in 2021! Furthermore, as per some of the best technology consultants in Singapore, this year we will be observing more industries finding their applications across their business domain.